London, UK
For Christmas 2024, Fortnum & Mason partnered with Otherway, Mcasso, and Soho Live Studios to create a festive campaign brimming with charm and wonder. Featuring their iconic hampers, the animation brought to life an enchanting cast of quirky animals and magical treats, transforming them into the stars of a Christmas daydream. At the heart of this spellbinding campaign was an original soundtrack composed by Soho Live Studios, expertly tailored to enhance the visual storytelling and evoke the warmth and joy of the season.
The original score, crafted by Soho Live Studios' resident composers Nathan Britton and Lorenzo Bassignani, captured the magic of the animation with meticulous attention to detail. Recorded at the iconic studios above a jazz club in the heart of Soho, the music wove together lush live instrumentation, including strings and brass, with playful Christmas percussion, and a selection of bells sampled from all over the world. The score was designed to reflect the charm of Fortnum & Mason’s campaign, synchronising seamlessly with the animated narrative to bring each whimsical character and festive moment to life. Every note was composed to enhance the campaign’s sense of wonder while aligning with Fortnum’s timeless elegance and creative vision.
Fortnum & Mason’s heritage as a quintessential symbol of British elegance and celebration has long been tied to the magic of bringing families together, especially around the Christmas dinner table. This year’s campaign built on that legacy, weaving a story of festive wonder that transcended time and tradition. The bespoke soundtrack, crafted by Soho Live Studios, played a pivotal role in elevating the campaign into a multi-sensory experience.
The music embraced Fortnum’s storied history while capturing the joy and warmth of the season. With festive percussion, sparkling bells, and a rich orchestration blending strings and brass, the composition echoed the sounds of timeless Christmas memories. Every element of the score was designed to mirror the quirky charm of the campaign’s animation, creating a harmonious connection between the visuals and the soundtrack that delighted audiences of all ages.
This thoughtful blend of traditional orchestration and contemporary production resonated deeply with viewers, making the campaign a standout moment in the holiday season. By reinforcing Fortnum & Mason’s reputation for sophistication and joy, the music became more than a backdrop—it became a vital part of the story, one that brought families closer to the essence of Christmas magic.
