Arum, a South Korean-born singer-songwriter, has become a magnetic force in London’s vibrant music scene, captivating audiences with her soulful voice and deeply moving performances. Her artistry reflects a rich tapestry of cultural influences, personal stories, and a profound connection to her audience, establishing her as a distinctive voice in contemporary music.

Before making her mark in London, Arum honed her craft in Copenhagen’s thriving music community, where she spent years developing her unique sound. Drawing on her cultural heritage and life experiences, she crafts original songs infused with sincerity, warmth, and emotional depth. Her ability to bridge personal storytelling with timeless jazz standards makes her performances an unforgettable experience, leaving listeners profoundly moved.

Beyond her musical pursuits, Arum represented South Korea at the United Nations Sustainable Development Goals initiative, showcasing her commitment to leveraging music as a catalyst for positive change. Her advocacy and artistry intersect beautifully, as her performances often reflect themes of hope, resilience, and connection.

Arum’s voice, perfectly suited for jazz, blends with her heartfelt lyrics to create a powerful presence on stages across Europe and the UK. Whether performing her original compositions or breathing new life into classic standards, Arum’s ability to connect with her audience ensures she remains a rising star to watch in the world of contemporary music.